He is the founding figure of The Insignia Hospitality Pvt. Ltd- his first entrepreneurial initiative. His credo simply put is- "Businesses, can never thrive without the backing of a strong individual who dares to take chances" Jia walks the talk on this philosophy. A thorough professional, he believes in taking risks and putting in that extra effort to achieve perfection and excellence. The singular reason to which he attributes his exemplary success in the Hospitality Industry.